The magazine took a while to be delivered and I'd almost forgotten about it when a padded envelope popped through my letterbox last week. Once I realised what it was I was excited, couldn't wait to see what this new sewing magazine had in store for us fashion forward sewists!
Sadly my excitement was short lived. Once I'd flicked through the - admittedly very pretty - pages, I felt very let down, particularly for the £10.00 price.
The good parts are that it is very pretty and it's printed on lovely quality paper.
The bad parts are that the content is very lacking - in my opinion. There seemed to be lots of pages filled with not very much at all, and what there was didn't seem to be anything new to me.
When something is billed as "fashion forward" I wouldn't expect to see the same patterns and ideas that have been seen time and time again in other sewing magazines, I'd expect something a little bit new and different. Maybe something reflecting what is going on in the world of designer fashion - catwalk trends, something like that. Not 6 pages on Tilly and The Buttons Cleo dress 5 ways. Which actually wasn't 5 ways - it was just the pattern made up in 5 different fabrics.
There are 6 pages on bomber jackets, which probably are slightly more fashion forward, but those 6 pages contained next to no information at all.
There were a few random pages dotted throughout, a sewing playlist, some strange doodles and a double page at the back of outline drawings to colour in.
The final section was 17 pages containing photographs of 7 outfits. I get what they'd tried to do - to recreate a fashion story from a high fashion magazine - but to my mind it didn't work at all. And again, there was nothing different or new, or fashion forward.
Elsewhere there are a few pages of "Sewing Stories" - interviews with different sewing bloggers - and an interview with the By Hand London ladies.
I really think that the Suzy Magazine team have missed a trick with this. They could have produced something really new and exciting, showcasing independent pattern companies producing something a little bit different from the standard cute dress but they didn't. If you like ditzy prints and Tilly and The Buttons you might love it. Sadly I don't, I didn't and I wouldn't buy another issue.
I've now passed my copy on to Frankie of Knit Wits Owls, who I think is going to do a review of her own. I'll be interested to read her thoughts.
And I'd love to hear what "fashion forward" means to you.